CEO of ‘eir’ formerly eircom, Mr Richard Moat has announced the new brand as ‘dynamic and modern’. The new rebranding of eircom to eir is costing €16m , €5m on advertising alone. Eir has booked 6000 TV and 4,500 radio ads. The rebranding project involves 1,700 new shirts, hard hats and hi-vis vests for staff as well as external signage for its 63 stores. The aim of the rebranding is to move with a modern Ireland while still keeping its identity as an Irish brand.
International agency ‘Moving Brands’ is behind the work, creating the slogan ‘live life on Eir’ .
Irish Times and Irish Independent 20/9/15
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