Marketing Students- Largest Irish rebrand in 20 years- ‘eir’ is unveiled

CEO of ‘eir’ formerly eircom, Mr Richard Moat has announced the new brand as ‘dynamic and modern’. The new rebranding of eircom to eir is costing €16m , €5m on advertising alone. Eir has booked 6000 TV and 4,500 radio ads. The rebranding project involves 1,700 new shirts, hard hats and hi-vis vests for staff as well as external signage for its 63 stores. The aim of the rebranding is to move with a modern Ireland while still keeping its identity as an Irish brand.

International agency ‘Moving Brands’ is behind the work, creating the slogan ‘live life on Eir’ .

eir logo

Irish Times  and Irish Independent 20/9/15

Welcome back!

St Gerald’s College Business Department would like to welcome back all of it’s students after the summer break. We wish you all the best for the year. Keep up to date with business news on our blog. A Story for you all to follow today-

The fall of the Chinese economy?chinachina 2

School Bank celebrates successful year

Enterprise photo niall mcgarry

The School Bank Team 2015 had a very successful year, opening 75 new student accounts.  The school bank officially closed on Friday May 22nd .  An event was organised to celebrate the school’s success and to mark the final day of the Bank of Ireland Enterprise Week.   Niall McGarry (CEO of & was the guest speaker on the day.

Back Row: Mr Daniel Hyland (School Principal), Ms Anne Walsh (Allergy Lifestyle), Mr Ian Kelleher (TY Co-ordinator), Mr Aiden Beirne (Area Manager BOI), Ms Catherine Burke (Sales Manager BOI), Enda Mulchrone (School Bank Team Member), Ms Tracey Flynn (School Bank Co-ordinator), Mr Niall McGarry (CEO of &, Mr Michael Costello (Business Manager BOI)

Front Row: Tom Smith (School Bank Team Member), Jonathan Nyland (School Bank Manager), Mr Keith Higgins (BOI), Adam Ruane (School Bank Team Member) & Cian Tighe (School Bank Team Member).

St. Gerald’s Generation Euro team visit ECB in Frankfurt

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To PCP or not to PCP that is the question, car finance explained in simple terms

If the figures are to be believed many of you will be going out in January to buy a new car. Will you spend your hard earned cash or go the finance route? Taking a Personal Contract Plan or PCP might be the answer for many car buyers out there writes Bob Flavincar finance

Local inspiration from Rua


Aran McMahon from Rua pictured with students Stephen McDermott, Daniel Conway and Steven O Brien

Aran McMahon from Rua pictured with students Stephen McDermott, Daniel Conway and Steven O’Brien

On 23rd of April, Fifth and Transition Year Business and Economics students were given an insight into the running of a local business in Castlebar.

Aran McMahon co-owner of Rua on Spencer St and Cafe Rua on New Antrim Street, gave an inspiring and informative presentation on the twelve main steps to owning and running your own business.

Aran has invited students to carry out a SWOT analysis and to submit ideas on possible expansion for Rua.

Well done to all the students involved.

Many thanks to Aran for his time.

Lets start generating those ideas!

What is Management Accounting?

Now that we have started Section 3 of the Accounting course, have a look at the following video that explains what management or managerial accounting is and the difference between financial accounting and management accounting.

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Email: sgcbusiness [at] stgeraldscollege [dot] com

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